Normally we see movies at the local Alamo Drafthouse theater, here in Richardson (normally I would link to them, but as you’ll see I don’t think they are link-worthy anymore). Last year (or was it the year before?), the franchise owner for a bunch of Alamo locations shut our theater and some other locations down. They were reopened by Alamo corporate, which I suppose is now owned by Sony Pictures. The auditoriums were remodeled in such a way as to enshittify the movie-going experience. We used to enjoy going there for dinner and a movie, but the food it noticeably worse now. Some is actively horrible. And it is a lot more expensive. We went to a movie there a few weeks ago and noticed that the pre-movie experience is also worse. It all seems more corporate (because it is). It feels like what once had a living, shining soul is now a dead carcass that thinks it’s still alive, but still…
…still it is better than the experience of of going to a huge “normal” theater chain.
Last night we went to see Becoming Led Zeppelin at a nearby AMC megalo-maximo-giganto-plex. At the concession stand you pick your order on a touch screen and pay with a card. It spits out a receipt with an order number. Eventually a person working in the concession mine behind the “stand” puta your order up and you are summoned to get it. If they could make you prepare your own shit, they would. I’m sure that’s on the way.
Once in our seats we were immediately bombarded with advertising, “movie trivia”, and then more advertising, all designed to keep the attention of a society of people who can no longer stand the be alone with the horror of their own thoughts.
Then the lights dimmed slightly and we were shown previews of coming films (all of which look horrible. Sorry. I know I’m complaining. This is complaint-worthy.), as well as AMC (American Multi Cinema) propaganda, demonstrations of the sound system, etc.
This went on for at least 25 or 30 minutes. I honestly didn’t know if I was going to start freaking out. I’m not kidding. I really wanted to see this movie, but had I not been with my wife I think I would have left. The pre-movie torture session really was that bad. I honestly – no joke here – thought “maybe this will never end.”
The movie was, however, great and made up for the water-boarding we took beforehand. I mean c’mon – Led Zeppelin. The greatest rock band of all time. Totally worth it. It all sounded great. The interviews with the surviving band members were great.